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The Ready-To-Wear line, originally branded “Saint Laurent Rive Gauche" in 1966, will be re-named “Saint Laurent Paris.”Ralph Lauren is executive chairman and chief creative officer of Ralph Lauren, .
There has been much discussion surrounding the rebranding of Saint Laurent since 2012. In particular, many have wondered why the former brand’s creative director, Hedi Slimane, chose to remove the “Yves” from its .What's more, rather than a rejection of the brand's heritage, Yves Saint Laurent has characterised the move as a return to the company's original branding, thereby "restoring the house to its .
Saint Laurent has showed that luxury brands can successfully gain inspiration from the streets without losing their identity and perceived exclusivity.These details, including the references to Paris, the specific logos, and the manufacturing location, collectively help in identifying and dating vintage Yves Saint Laurent items, marking . As we approach Hedi Slimane's debut show for Saint Laurent, we spoke to some branding experts to try to better understand why everyone reacted so strongly to his branding . What is the heart of a brand, and a place that it makes — how to align soul and place, brand story and rekindling a North American presence? Seeing the new show at Seattle .
Having left Saint Laurent for the auspices of Céline, Hedi Slimane has once again ignited debate with another rebrand. The minor typographic changes—tighter kerning, adjusted letter forms .
Ever since Hedi Slimane's controversial rebranding, the brand was officially renamed Saint Laurent, sans the Yves. However, many of the brands' accessories and its cosmetics line still carry the Yves Saint Laurent or YSL .
Instead of Dior’s signature cinched waist, Saint Laurent created a lighter, more fluid silhouette with less fabric. This would be his first time transforming the contents of the modern . What Can We Learn from Yves Saint Laurent Logo Design. Branding, as exemplified by the greats of the fashion industry, transcends mere aesthetics. It encapsulates a brand's ethos, its journey, and its vision for the . When it was announced that new creative director of Yves Saint Laurent, Hedi Slimane, was going to change the name of the brand to Saint Laurent Paris, shockwaves rippled through the fashion world Naturally, I couldn’t possibly imagine that going back to the historical and most respectful roots of Yves would create such a polemic. The retro-branding for the ready to wear meant in reality .
Yves Saint Laurent (YSL) is a monumental name in fashion, representing innovation, elegance, and a shift in clothing perception and wearability. Beginnings: At 17, Yves Saint Laurent moved to Paris to pursue fashion, soon joining Christian Dior. After Dior died in 1957, 21-year-old Laurent took over, making waves in fashion.Say goodbye to “Yves Saint Laurent” – YSL is soon to be Saint Laurent Paris.. Perhaps Yves Saint Laurent (YSL) is mostly known for their prestigious “YSL” logo (see below), but this legendary french label is taking a new route with its major rebranding and name. After the firing of Stephano Pilati , Hedi Slimane took over the position as creative director for this french fashion . Yves Saint Laurent was founded in 1961. The brand is owned by Kering as part of the Gucci Group. Yves Saint Laurent is a luxury brand specializing in both men's and women's ready-to-wear in . When one thinks about famous luxury fashion houses, chances are one of the first names that come to mind is Yves Saint Laurent. Now known as Saint Laurent after Hedi Slimane’s 2012 rebranding.. Founded in 1961 by Yves Saint Laurent, the French house quickly became well-known thanks to two elements that will forever define Saint Laurent. First, the .
The Storied Saga of Yves Saint Laurent @ysl via Instagram. Hey, fashion enthusiasts! . the Saint Laurent brand has continually evoked the spirit of the Rive Gauche, emphasizing creativity, freedom, and modernity. . including shifts in creative direction and even the controversial rebranding of the ready-to-wear line to “Saint Laurent . There is a time, in the momentum of a moment, when a cycle returns; there is a flash of discovery, and that patterning of illumination returns, when your journey, as experiencer cycles back to reveal itself again to the watchful — what goes around, comes around.But, to the experientiality of the pace of learning the staggering of ideas and exposures: something . The rebranding of Yves Saint Laurent to Saint Laurent Paris will likely affect in the short term the brand's relationship with its customers as they adapt to the new name for the French designer.
The Yves Saint Laurent brand was started in 1961 by Yves Saint Laurent and his business partner at the time, Pierre Berge (The Man, The Designer: Fashion Weighs Legacy Of Yves Saint Laurent 1-3). Presently, the products under this fashion line signify wealth, high fashion, extravagance and, of course, the exclusivity of possession. The name was based on the original name of the ready-to-wear line that was started in 1966: Saint Laurent Rive Gauche. Yves Saint Laurent is still used for the beauty line and so is the original monogram logo. But it still was highly talked about — even criticized. Again, the blanding of the logo didn’t go over well. Few could claim to not be acquainted with the YSL acronym. Whether plastered onto bags or serving as a boot’s high heel, these letters are virtually everywhere. Indeed, Saint Laurent Paris, formerly known as Yves Saint Laurent, is definitely a household name. The brand has by now become synonymous with an edgy yet elegant Parisian-chic [.]
Shortly after Hedi Slimane’s appointment as Creative Director of French fashion heavyweight Yves Saint Laurent in 2012, he proceeded to court controversy by renaming its ready-to-wear line ‘Saint Laurent’ and shelving A.M. Cassandre’s iconic YSL monogram logo in favour of a simple textual rendition, ‘SAINT LAURENT/ PARIS’, set in Helvetica Neue Bold. Yves Saint Laurent founded his eponymous brand in 1961 and laid the foundation for its future success. Over the years, the brand underwent several changes, including the transition to Saint Laurent Paris, while still preserving the essence of the designer's vision. The Yves Saint Laurent Era. Under Yves Saint Laurent's creative direction, the .
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Jake Smallwood and Jack Dalby for Saint Laurent Autumn/Winter 2015 | Source: Saint Laurent. Many of these younger consumers come for the so-called ‘Cult of Hedi,’ a devoted fashion tribe, which has followed Slimane .
Stylist Katie Grand has tweeted images of YSL s rebranding, showing the new Saint Laurent typography in white on a purple background. At a glance, it would seem that a clean, simple approach is .SWOT analysis of Yves Saint Laurent analyses the brand/company with its strengths, weaknesses, opportunities & threats. The article also includes Yves Saint Laurent target market, segmentation, positioning & Unique Selling Proposition (USP). . The brand can revive its vintage collection which has a classic appeal and more depth in design than .
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You must be brave to dare to tinker with an established brand's logo. To alter the actual name, not just the logo, requires steely courage. And in the fashion world, you don't get a more established name or brand than Yves Saint Laurent. So when it was announced in June 2012 that newly appointed creative director Hedi Slimane was to alter not only the graphic .
yves saint laurent new name
Today’s Hedi Slimane update: Yves Saint Laurent is to change its name to Saint Laurent Paris. Announced on Thursday by WWD and confirmed straightaway by the luxury fashion house, the re-branding will come as Hedi Slimane officially takes over creative duties at the YSL (or should that by SLP?) womenswear show in Paris sometime between 25th .The originally haute couture house Yves Saint Laurent, (founded in 1966) has undergone fundamental changes since the arrival of new Creative Director Hedi Slimane. The bold rebranding of Saint Laurent Paris has re-established their relationship with the music industry; through rock ‘n’ roll brand repre-An investigation revealed that between 2009 and 2017, Yves Saint Laurent evaded a whopping €180 million in taxes! They shifted profits to a Swiss subsidiary with a lower tax rate, raising eyebrows about their tax obligations. On a brighter note, Saint Laurent's cultural contributions shine through its new venture, Saint Laurent Productions. HEDI SLIMANE is changing the name of Yves Saint Laurent to Saint Laurent Paris as part of his makeover for the label. Slimane took over from Stefano Pilati as the fashion house’s new creative director in March this year. . The brand's logo will also remain the same. Slimane's debut pre spring/summer 2013 collection will be shown to a small .
As a climax to this failed strategy, based purely on controversy, came a lesson about branding by the (Yves) Saint Laurent PR department to BOF’s Imran Amed, which included demands for editing a Tweet. Other outrageous ”branding manual” excerpts followed, again by the now infamous PR of (Yves) Saint Laurent. .
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The YSL logo: An introduction to Yves Saint Laurent. Before we begin our adventure into Yves Saint Laurent logo history, let’s take a moment to get to know the brand itself. Yves Saint Laurent, otherwise known as YSL, is a French luxury fashion house, responsible for producing not only high-quality clothing, but cosmetics and accessories too.Founded in 1961 by Yves Saint Laurent himself, the brand has established itself as a symbol of elegance, sophistication, and timeless beauty. However, YSL has undergone several ownership changes over the years. In 1999, the Gucci Group (now known as Kering) acquired YSL. Since then, it has operated as a part of the Kering luxury goods conglomerate.Discover the Saint Laurent official online store. Explore the latest collections of handbags, ready to wear, shoes, leather goods and accessories for men and women.
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yves saint laurent rebranding czy retro branding|yves saint laurent clothing
